Off-Page Optimization (SEO)

Off-Page Optimization (SEO)

Defined: Off-page optimisation (off-page SEO) is what can be done off the pages of a website to maximise its performance in the search engines for target keywords related to the on-page content and keywords in off-page direct-links.

Off-Page SEO Checklist:

  • Always start with keyword research, testing and selection 
  • Use Keywords in link anchor text
  • Obtain links from high ranking publisher sites
  • One-way inbound links (not link exchange or reciprocal links) 
  • Different keywords in your link-ads from the same site
  • Gradual link building technology (no growth spikes) 
  • Use relevant keywords near your inbound link (contextual relevance)
  • Deep linking (from multiple pages to multiple pages) 
  • Target a large list of keywords (5-500+)
  • Link from sites with a variety of LinkRanks 
  • Track all active keywords and refine strategy as required
  • Discontinue campaigns if ranking does not improve
  • Expect results in 1-2 months (Bing) 1-9 months (Google, Yahoo)

Avoid common off-page SEO mistakes:

  • Duplicate keywords in link avderts
  • Site-wide links causing link growth spikes
  • Using on-page SEOs to do the work of specialist off-page SEO’s
  • Placing random links without keywords near your link adverts

Do not use off-page SEO spamming tactics such as:

  • Link farms (sites with 100+ outbound links per page)
  • Using irrelevant keywords in your link-ads
  • Garbage links
  • Link churning
  • Hidden inbound links