What are Rich Snippets and How Can They Be Used?

When it comes to SEO and social media, there always seems to be a few lessons that just slip through the cracks. For many, that was rich snippets in 2012. It’s a word that many have heard, but it just isn’t something that gained a lot of publicity. Last year was very much so about Google+ and the importance of connections and guest posting, but this year is likely going to focus less on how to get your site on a SERP and more on how results are shown on that SERP. Fortunately, getting started with rich snippets is easy and a strategy can be put in place right away.

What are Rich Snippets?

A rich snippet is essentially just a small summary of the data that a user can expect to see on a page. They can come in many different forms, but all serve the purpose of providing basic information quickly so a user does not have to click the webpage and go through the process of loading. In other words, people are more likely to click on a result with a rich snippet than a site without. They really draw the attention of readers, and they can help reduce your bounce rate because people will know they are interested in your site before they click.

Rich snippets can be presented to users in several different forms. Below are a few different examples of what different types of rich snippets can look like for a result:

Video. Users can see a small snippet of a video before clicking.

Rich snippet video

Rich snippet video

Probably the most popular way to use a rich snippet is through Author snippets. This is a feature that Google added that allows users to see a photo of the author next to the article as well as some basic information about that author and other work that the author has written. Below is an example of what this type o rich snippet looks like, and I encourage you to read more about how these specific types work through one of our past articles here:

Rich snippet author

Rich snippet author