Social Media Marketing or SMM is the new era marketing strategy you use on social media to share your brand and engage with customers and communicate messages using social media tools. These tools can include Facebook, Twitter, Pinterest, Instagram, YouTube and many other similar online platforms designed for sharing knowledge, information and interacting in a community. Social Media Marketing or SMM programs typically include direct and paid promotions by social media sites, forums or blogs. Since many social media users have a relationship with the all people they are connected with, interacting with fans and connections can add value to your brand’s message both directly, and through word of mouth (viral marketing). When you pay for social media marketing programs, you are furthering efforts to reach the friends and family members connected to your fans and connections.
So, what are the benefits to SMM? Benefits of this type or marketing are increasing brand positioning, better conversation with customers (much more timely and frequent), potential cost-savings over other traditional advertising, and increasing traffic to your website. Increasing web traffic can be a great way to promote foot-traffic to your door and grow e-commerce business.
Although Social Media Marketing most often involves using free social media tools, it is difficult to precisely calculate the cost of an SMM program as a business. It is important to factor in the time and resources that need to be used in order to push out engaging content and interactions with users. Many businesses decide that the time they are spending to create and share these messages are best outsourced, others find they are able to handle it themselves. It is up to you to decide which route will work best for your business. It is becoming increasingly difficult for businesses to slide by without some sort of SMM program in place.